Innovation in Management Lab

About Centre

The Centre of Excellence (CoE) exemplifies Innovation in Management (IIMc) through its multifaceted approach to Innovation & Management education and industry collaboration. At its core is an agile learning framework that swiftly adapts to emerging technologies, complemented by an innovation incubator nurturing student ideas from concept to prototype. The center fosters strong industry-academia ties via a rotating advisory board and a "Practitioner-in-Residence" program, bridging theoretical knowledge with real-world applications. Financial sustainability is ensured through diversified revenue streams, balancing academic offerings with corporate training and consultancy services. A tiered training system caters to various skill levels, from students to executives, while an R&D wing and regular curriculum reviews maintain cutting-edge relevance. This integrated approach creates a dynamic ecosystem where continuous innovation thrives, positioning IIMc as a hub for Management learning and development. By synergizing these elements, IIMc not only educates but also shapes the future of Innovations, preparing students and professionals for the evolving technological landscape

Objectives

• To foster cutting-edge research that bridges academic theory with practical industry needs to drive innovation in management practices.
• To establish strong partnerships with businesses to facilitate knowledge exchange,collaborative projects, and real-world application of management innovations.
• To equip current professionals and future leaders with advanced management skills, global perspective, and ethical decision-making capabilities to tackle complex business challenges.
• To share insights and innovations through publications, workshops, and training programs to accelerate the adoption of advanced management practices across industries.

Lab Area – 3111

Facilities Available
Technology-Enabled Classrooms

These facilities are designed to provide a dynamic, hands-on learning environment that supports the program's diverse modules and teaching methodologies.

Thrust Areas of Research

• Strategic Decision-Making: Exploring cognitive strategies for complex problem-solving in dynamic business environments, with emphasis on overcoming biases and leveraging datadriven insights.
• Innovation Management: Investigating the intersection of design thinking and strategic innovation, focusing on prototyping methodologies and fostering organizational cultures that drive continuous innovation.
• Brand Evolution: Examining the impact of digital transformation on brand management and marketing strategies, with particular attention to integrated marketing communications in evolving consumer landscapes.
• HR Analytics: Developing advanced predictive models for workforce optimization, exploring the ethical implications of data-driven HR practices, and enhancing employee engagement through analytics-informed strategies.
• Social Impact Design: Researching human-centric approaches to addressing societal challenges, with focus on scalable and sustainable solutions that bridge business objectives with social responsibility.

Details of Faculty / Research Projects

• Industry Collaborators
• Skill Development Implementer
• Consultancy Services
• Entrepreneurs
• Government Agencies
• Alumni Engagement
• Problem-Solving Workshops
• Post-Workshop Implementation Plans

Faculty responsible for Research Based Projects

• Dr Samriti Mahajan
• Mr Praveen Kumar Pandey
• Ms Manisha Jindal