The digital age, while a boon for information dissemination, has also become a breeding ground for misinformation and propaganda. India, with its vast online population, is particularly susceptible to this phenomenon. The intertwining of virtual propaganda and journalism has created a complex landscape, challenging the very fabric of truth and trust.
Virtual propaganda is the strategic manipulation of information to influence public opinion. It leverages digital platforms to disseminate biased or false information, often with the intent to promote a particular agenda. This can take various forms, from creating fake news to orchestrating coordinated online campaigns.
Journalism, the fourth estate, has been significantly impacted by virtual propaganda. The traditional role of gatekeeping has eroded as anyone can now be a publisher. This has led to an information overload, making it difficult for audiences to distinguish between credible news and fabricated content.
The Power of Journalism and Mass Communication
Addressing the challenge of virtual propaganda is multifaceted and requires a collaborative effort.
Combating virtual propaganda requires a comprehensive approach involving media, government, and the public.
Conclusion:
The battle against virtual propaganda is far from over. It requires continuous vigilance, innovation, and a commitment to truth. By understanding the challenges and implementing effective solutions, we can safeguard the integrity of journalism and create a more informed and resilient society.
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From
Dr. Ashwani Kumar Juneja
Associate Professor
Dep. of Journalism & Mass Communication
Lingaya’s Vidyapeeth
Top BAJMC Colleges in Delhi NCR
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