Imagine a world in which leaders deliver speeches you never heard, celebrities say things they never said, and the news footage blurs the boundary between fact and manipulation. All of this is now possible because of deepfake technology, which shakes the very foundations of journalism in India.
Deepfakes employ artificial intelligence to make hyper-realistic films that flawlessly blend a person’s face or voice with another body. While the technology has the potential to revolutionize entertainment and satire, its impact on journalism is very much visible.
India, with its vibrant democracy and diverse media landscape, is particularly vulnerable. Deepfakes can be easily weaponized to spread misinformation, impacting everything from elections to social harmony.
Despite the challenges, Indian journalists are not giving up without a fight. Here’s how they’re tackling the deepfake menace:
Navigating the Dynamics of Public Relations: Building Bridges in a Connected World
The battle against deepfakes requires a multi-pronged approach. Here’s what needs to happen:
In conclusion, Deepfakes offer a significant challenge to journalism in India, but they don’t have to all bad news. Indian journalisms can emerge stronger by adopting latest verification techniques, educating the public, and encouraging collaboration. The future of truth in journalism depends on their ability to navigate this complex digital landscape to separate facts from fabrications.
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From
Dr. Ashwani Kumar Juneja
Associate Professor
Dep. of Journalism & Mass Communication
Lingaya’s Vidyapeeth
Best BAJMC Colleges in Faridabad
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