Head of Department and Associate Professor
School of Commerce & Management
Dr. Samriti Mahajan stands as a distinguished figure in the realms of academia and industry, boasting over a decade of illustrious experience. Presently, she holds the prestigious role of Associate Professor and Department Head at the esteemed Lingaya Vidyapeeth in Faridabad. Her academic credentials are truly remarkable, having earned a Ph.D. in Green Marketing and an MBA in Biotechnology.
With a multidisciplinary expertise spanning Digital Marketing, Strategic Marketing, Consumer Behavior, Brand Management, and International Business, Dr. Mahajan’s contributions have transcended borders. Her exceptional portfolio is a true testament to her prowess, featuring two published books, over ten book chapters, a comprehensive Case Study, and an impressive collection of five design patents and twenty utility patents, both domestically and globally.
Dr. Mahajan’s research acumen is undeniable, as evidenced by her numerous international scientific papers and review articles. Her expertise has been recognized on prestigious platforms, where she has delivered keynote addresses at the World Innovation Patent Conclave, served as the esteemed Guest of Honor for the IPR cell at BIT Raipur, and lent her invaluable insights as a Project Judge at BNMIT Bangalore.
Beyond her academic and research endeavors, Dr. Mahajan actively contributes to the growth and development of both academic and professional communities. She serves as a Session Chair for Seminars and Conferences, and as a sought-after resource speaker for Faculty Development Programs (FDPs) and Management Development Programs (MDPs), enriching and empowering individuals in these domains.
Dr. Mahajan’s multifaceted career, seamlessly blending academia, industry, research, and intellectual property, stands as a testament to her unwavering commitment to excellence and her significant contributions to the advancement of knowledge and professional development. Her journey is an inspiration to many, and her impact continues to shape the future of her respective fields.
Books Editor –
Books Chapters –
Patents – Indians
Patents – International
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