Dr. A Sajeevan Rao

• “Antecedents of espousal of smart booking tourism apps among millennials in the emerging economy: An extension of UTAUT2 with smart pricing, self-efficacy and repeated” submitted to Electronic Commerce Research, The manuscript number is ELEC-D-19-00486R1.
• “Understanding usage intention in innovative smart tourism app service: millennial generation perspective”, will be submitted to Journal of Retailing of consumer Services.
• Paper Titled “Extended Expectation-Confirmation Model to Predict Continued Usage of ODR/Ride Hailing Apps: Role of Perceived Value and Self-efficacy”
• Under review in Information technology and Tourism (B Rated Journal of ABDC)
• Paper titled “A Comparative Study on the relationship of Funds of firms from Traditional Vs Modern New Taxation Policies towards dividend concerning India” IJABS Volume1, issue 4 pp 17-25.
• Paper titled “Dividend policy of Indian nationalized banks and share price volatility” Studies in Indian Place Names, volume 40, issue 40.
• Paper titled “Determinants of Dividend policy and its impact on share prices of Indian nationalized banks” Studies in Indian Place Names, volume 40, issue 50.
• Paper titled “The Influence of Taxation Objectives Towards Diversifying Profitability For Dividend of The Firm: Business Trends” Journal of Positive School Psychology http://journalppw.com 2022, Vol. 6, No. 4, 8232 – 8247
• Paper titled” Compulsive Buying Behavior of Indian Consumers” Jaipuria International Journal of Management Research, Vol 7, No 1 (2021), Pagination: 64-70
• Paper titled “Attributes used by young consumers when gauging a fashion product (Denim Jeans)” in AIMS international seminar at IIM Bangalore.
• Paper titled “Legend & Reality about Call Centres in India ” in International seminar on BPOs at Department of Business Administration Gauhati University, Gauhati.
• Paper titled “The Internal Marketing and the Commitment of the Employees – a case study of KHavei Gram Udyog at IPM’s International Seminar, Ghaziabad.
• Paper titled “Exploring the Library: Marketing Library Services: A Study on Institutes of Modi Group” at IPM’s International Seminar, Ghaziabad.
• Paper titled “The role of HR in Marketing-A Case study of Nirulas’ Restaurants” at Global HR meet 2004, Amity Business School, Noida.
• Paper titled “Knowledge Management in Professional Education”in University News Volume 43 issue 34.
• Paper titled “Political Marketing and the concept of Customer Value” in Atmabodh Vol 1, issue 1 Journal of Rajshri School of Management Technology, Varanasi.
• Paper titled “The Magnitude of Adoption of retailing in India” in Atmabodh, Vol 2 issue 2 Journal of Rajshri School of Management & Technology, Varanasi
• Paper titled “Marketing future libraries”. Herald Lib Science 2005, 44(1-2), 60-4.
• Paper titled “ Determinant of Bank selection in Delhi: A factor Analysis” published in Paradigm Volume XII No. 1 January-June 2008 of IMT Ghaziabad.
• Paper titled “Customer Expectation from a Cellular in Haryana:A Factor Analysis” published in Strategy:Journal of Management Development, Vol.XI, Dec 2007 Berhampur University
• Paper titled “SERVQUAL vs. SERVPERF: A Comparison of Techniques for Evaluating Online Service Experience” JIM Quest Jaipuria Institute of Management Jan2010.
• Paper Titled “Multivariate Analysis of Loyalty programmes in Retail stores in Delhi” Advances in Management December 2009
• Paper titled “Bank choice decision factors used by PGDBM students in Delhi” IGNOU Dec 2009
• Paper titled “Empirical analysis of factors for retention in ITES industry” FJIM, Journal of Fortune Institute December `2009
• Paper Titled “Bank selection criteria employed by MBA students in Delhi” Journal of Business studies International Journal, Franklin University USA, Mar 2010
• Paper titled “Exploring the Role of Customer Loyalty through the Relationship Between Brand Affect, Brand Quality, and Customers’ Brand Extension Attitude” in Amity Business Review.Vol.10, No.2, July-Dec 2009.
• Paper titled “Online User Behaviour in Delhi-A Factor Analysis” Indian Journal of Marketing Vol-40 no;7 July 2010.
• Paper titled “A Multi-Variant Analysis on Choice of Social Networking Websites” in Rai Management Journal Volume8 issue 1 July 2011, pg 144 – 154
• Paper titled “A Multi Variant Study Of The Bank Selection Of Bank Service In The Selected Banks With Special Reference To National Capital Region (NCR) “ International Journal of Trends in Marketing Management Volume 1 Issue 8 August 2012
• Paper titled “A Study On The Sustainable Low-Cost Housing Provision In India” International Journal of Trends in Business Administration Volume 1 Issue 8 August 2012
• Paper titled “An Application Of The Roger’s Diffusion Of Innovation For Automatic Teller Machines Of Indian Banks International Journal of Trends in Commerce and Economics Volume 1 Issue ii June 2012
• Paper titled “Bank Choice Decisive Factors A Literature Review “ International Journal of Trends in Business Administration Volume 1 Issue 8 August 2012
• Paper titled “Housing Finance Between Social Needs And Economic Realities The Dilemma Of Policy Transfer Under Neo- Liberalism” International Journal of Trends in Humanities and Social Sciences Volume 1 Issue 6 June 2012
• Paper titled “Housing Finance Supply In Indian Economies- A Review Of Literature” International Journal of Trends in Commerce and Economics Volume 1 Issue 8 August 2012
• Paper titled “An Empirical Investigation into the Factors Influencing a Consumer to buy Cereal Processed Food” Anvesha The Journal of Management, Vol. 7 No. 2 April – June 2014
• Paper titled” A Comparative Investigation of Compulsive Buying Behavior Of Males & Females In Delhi / NCR” in International Journal of Research in Management and Social Science, Volume 3, Issue 3(II) : July – September, 2015

Books–

1. Research Methodology with SPSS published by Shreeniwas Publication, Jaipur
2. Business Management published by Dominant Publication, New Delhi
3. Service Marketing published by Dominant Publication, New Delhi
4. Consumer Behaviour published by Wisdom Press, New Delhi
5. A Textbook of Advertising and Public Relations published by Wisdom Press, New Delhi
6. Compensation Management, Published by Random Publication, 2022
7. E-commerce Security Management Strategy In Banking, Published by Random Publication, 2022
8. Advances in banking technology and management Published by Random Publication, 2022+

Books Editor –

1. Book review on “Tourism Marketing-A collaborative Approach-Alan Fyall and Brain Garrod(2006) in Asia-Pacific Business review Volume II Issue I of Asia- Pacific Institute of management New Delhi.
2. Case study titled “Test Cum Discussion Series-A Case Study of Sachdeva Colleges ltd” published in JIM-Quest Volume 01 Issue 02 of Jaipuria Institute of Management, Ghaziabad.

• Faculty Development Programme on Research Methodology with SPSS at Bhartiya Vidyapeeth University from 17-19 May 2011.
• Faculty Development Programme on Research Paper writing for Sunshine Group of Institute Rajkot from 30 Nov -1 Dec 2011.
• FDP: Multivariate Analysis using SPSS and Structural Equation Modeling – Amos (August 16-18, 2014)
• All India Management Scholars International Seminar at IIM Bangalore and presented the Paper titled “Attributes used by young consumers when gauging a fashion product (Denim Jeans)”.
• International seminar on BPOs Department of Business Administration Guahati University, Gauhati and presented a paper titled “Legend & Reality about Call Centres in India.
• International Seminar, IPM Ghaziabad on “strategic Imperatives and core competencies of Indian Organisation” and presented the Paper titled

a) “The Internal Marketing and the Commitment of the Employees – a case study of KHavei Gram Udyog

b) “Exploring the Library: Marketing Library Services: A Study on Institutes of Modi Group”.

• Global HR meet 2004, Amity Business School, Noida and presented a paper titled “The role of HR in Marketing-A Case study of Nirulas’ Restaurants”.
• All India Management Scholars International Seminar at IIM Ahmedabad and presented the Paper titled

• An Investigation of Consumer Behaviour in cellular Handset”
• “Cultural Values of Advertising in India”
• “Marketing Library Services”.

• Case Study Competitions at Jaipuria Institute of Management, Noida and presented  Test Cum Discussion Series-A Case Study of Sachdeva Colleges ltd
• Three day conference at Jiwaji University, Gwalior and presented paper on

• “Role of technology in online higher education: A exploratory study on significant factors for success
• “Finding the critical success factors in distance learning education” in Directorate of Distance Education

• International conference at Guru Kangri University, Haridwar and presented on “Customer Expectation from a Cellular in Haryana:A Factor Analysis”.
• Conducted an international seminar on “Strategic Imperatives and core competencies of Indian Organisations” at Institute of Productivity and Management, Ghaziabad, 2004.